Insights From The NativeNexus Blog.

Here's a quick overview of 12 ad copywriting tips to boost conversions in 2024:

1. Know your audience
2. Write strong headlines
3. Focus on benefits, not features
4. Use powerful words and emotions
5. Create urgency
6. Make ads mobile-friendly
7. Add social proof
8. Keep language simple
9. Match ads to landing pages
10. Use ad extensions
11. Test different versions
12. Stay updated on platform changes

Tip	Key Takeaway
Know audience	Research target market
Strong headlines	Grab attention quickly
Focus on benefits	Show how product helps
Powerful words	Evoke emotions
Create urgency	Encourage fast action
Mobile-friendly	Short, clear messages
Social proof	Add reviews/testimonials
Simple language	Easy to understand
Match landing pages	Consistent messaging
Ad extensions	Include extra info
A/B testing	Compare versions
Platform updates	Follow latest changes

Use these tips to write compelling ad copy that turns clicks into customers. Test different approaches to see what resonates best with your audience.

1. Know Your Audience

Understanding who you're writing ads for is key to making them work well. You need to speak in a way your audience understands and address what they care about.

How to Learn About Your Target Market

To get to know your audience better, gather information about their age, likes, and habits. Here are some ways to do this:

Method	Description
Online surveys	Ask questions directly to potential customers
Social media data	Look at who follows and engages with your brand
Customer feedback	Read what people say about your products
Market reports	Use existing research about your industry

By learning these details, you can write ads that connect with the right people.

Finding What Bothers Your Customers

To write good ads, you need to know what problems your customers face. Here's how to find out:

• Talk to customers directly
• Look at reviews and comments
• Check common issues in your field

For example, if you sell workout plans, your customers might:

Customer Concern	How Your Ad Can Help
Not liking how they look	Show how your plan boosts confidence
Lack of time to exercise	Highlight quick, effective workouts
Unsure how to start	Offer easy-to-follow beginner guides

When you know these issues, you can write ads that show how you can help solve them.

2. Write Strong Headlines

Good headlines are key to getting people to click on your ads. Here's how to make your headlines work better.

Ways to Make Headlines Stand Out

Use questions or bold statements to grab attention. For example:

Headline Type	Example
Question	Want to Feel Fit Again?
Bold Statement	Get the Body You've Always Wanted

Numbers and facts also work well:

Headline Type	Example
Number	Lose 5 Pounds in 1 Week
Fact	9 out of 10 Users See Results

Keeping Headlines Clear and Simple

Make sure your headlines are easy to understand:

• Use simple words
• Avoid jargon
• Be specific about what you offer

Try these tips to make your headlines better:

Tip	Example
Use action words	Start Your Fitness Journey Today
Show a benefit	Look and Feel Better in 30 Days

3. Focus on What Customers Get, Not Just What You Offer

When writing ads, it's better to talk about how your product helps customers rather than just listing what it does. This helps people understand why they should buy from you.

The Difference Between What It Is and What It Does

Here's a simple way to think about it:

What It Is	What It Does for You
A watch that doesn't break in water	You can swim and shower without taking it off
A camera with lots of pixels	You can take clear pictures of important moments

As you can see, telling people what they get is more helpful than just saying what the product is.

How to Show Why Your Product Matters

To make your ads work better:

1. Talk to the customer: Instead of saying "Our fitness tracker counts steps," say "See how active you are each day."

2. Tell them what they'll get: Don't just say "Our golf tool measures your swing." Say "Improve your golf game with our swing tool."

3. Use what others say: Share comments from happy customers to show how your product helps.

By talking about what customers get, your ads will make more sense to people and they'll be more likely to buy.

Here's how you can make an ad better:

Old Ad	New Ad
"New smartwatch with GPS, heart rate monitor, and water protection."	"Stay fit, find your way, and wear it anywhere - even swimming!"

The new ad tells you what you can do with the watch, which is more interesting than just listing its parts.

4. Use Strong Words and Emotions

Effective Words for Ad Copy

Choosing the right words can make your ads more powerful. Some words can make people feel certain ways or want to act quickly. Here's a list of words that work well in ads:

Word	What it does
Limited	Makes people think they need to act fast
Exclusive	Makes people feel special
Proven	Makes people trust you
Guaranteed	Makes people feel safe about buying
Free	Makes people excited about getting something

Using these words can help your ads work better and get more people to buy.

Using Emotions in Ads

People often buy things based on how they feel. By using words that make people feel certain ways, you can get more people to buy from you.

Here are some ways to use emotions in your ads:

1. Make people worry they'll miss out:

• "Only a few left! Buy now!"
• "Prices go up tomorrow!"

2. Make people feel happy:

• "Get ready to smile with our special offer!"
• "Feel great with our product today!"

3. Make people want to act fast:

• "Last chance to buy!"
• "Sign up now for a special gift!"

5. Create Urgency

Making people want to act quickly can help more people buy. When you make your offer seem time-sensitive, customers are more likely to decide fast instead of waiting.

Ways to Get People to Act Fast

Here are some ways to make your ads feel urgent:

Method	Example
Time-limited deals	"20% off for the next 24 hours!"
Few items left	"Only 5 left in stock!"
Special group offers	"Members-only sale this weekend"
Words that push action	"Buy now before it's gone!"

Keep Your Urgency Real

It's important to be honest when you make your ads feel urgent. Don't trick people, or they won't trust you later.

Tips for honest urgency:

• Be clear about your deals
• Don't lie about how many items you have
• Use urgent words carefully

Do	Don't
"Sale ends Sunday!"	"Last chance ever!" (if it's not true)
"10 spots left for our course"	"Only 1 left!" (if you have plenty)
"Early bird price ends soon"	"Once in a lifetime offer!" (if it's not)

6. Make Ads Mobile-Friendly

More people use phones to browse online, so your ads need to work well on small screens. Phone users often scroll quickly, so your ads must catch their eye fast.

Why Mobile Ads Are Important

Many people use phones to go online. In fact, over half of all web traffic comes from mobile devices. People are more likely to click on ads they see on their phones than on computers. By making your ads work well on phones, you can reach more people and get better results.

Writing Short Ads for Phones

When making ads for phones, keep them short and clear. Phone screens are small, so you don't have much space. Here's how to make good mobile ads:

Tip	What to Do
Eye-catching headline	Write a short title that makes people want to read more
Brief message	Focus on the main point and keep it short
Easy to read	Use short paragraphs and bullet points
Clear next step	Tell people what to do, like "Buy Now" or "Learn More"
Good pictures	Use clear images that look good on small screens

7. Add Social Proof

Different Kinds of Social Proof

Social proof helps build trust with potential customers. It shows how others like your product or service. Here are some types of social proof for your ads:

Type	Description
Reviews and ratings	Customer feedback on your website or social media
Testimonials	Short quotes from happy customers
Case studies	Stories about how your product helped a customer
Expert opinions	Support from people who know your field well
Social media numbers	How many followers, likes, and shares you have

Using Customer Feedback in Ads

Customer feedback in ads can make people trust you more. Here's how to use it well:

• Pick real examples that show how your product helps
• Use feedback from real customers, not made-up ones
• Choose feedback that fits what you're selling
• Put customer comments where people can see them easily

Here's an example of using customer feedback in an ad:

Customer Comment	Ad Text
"This product was so easy to use. It saved me lots of time!" - Emily R.	"Our product saves you time. Here's what Emily R. says: 'This product was so easy to use. It saved me lots of time!'"

Using social proof like this can help more people want to buy from you.

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8. Keep Language Simple

Why Simple Words Work Better

Using easy-to-understand words in your ads helps more people get your message. When you write clearly, customers can quickly see how your product can help them. This is especially important for tech products, where fancy words might confuse people.

Simple words also make people trust you more. When you avoid hard-to-understand terms, you seem more friendly and open. This matters a lot when you're trying to stand out in a busy market.

How to Use Fewer Words

Here are some ways to make your writing simpler:

Tip	Example
Use short sentences	Instead of: "Our product offers multiple features designed to enhance user experience and boost productivity." Try: "Our product helps you work better and faster."
Skip fancy words	Instead of: "We leverage cutting-edge technology." Try: "We use the latest tech."
Write like you talk	Instead of: "We cordially invite you to explore our offerings." Try: "Come check out what we have."
Cut extra words	Instead of: "In order to get started, you need to..." Try: "To start, you need to..."
Use active voice	Instead of: "The software was designed by our team." Try: "Our team designed the software."

By following these tips, you can make your ads easier to read. Remember, the goal is to get your point across quickly and clearly.

Here's how simpler words can make a big difference:

Before	After
"Our software utilizes advanced algorithms to optimize business processes and enhance operational efficiency."	"Our software helps your business work faster and better."

The simpler version says the same thing but is much easier to understand. This can help more people want to buy your product.

9. Match Ads to Landing Pages

Keeping Ads and Pages the Same

When someone clicks your ad, they expect to find what the ad promised. If your landing page doesn't match the ad, people might leave. Here's how to keep your ads and pages the same:

Tip	How to Do It
Use the same words	Put the same key words from your ad on your landing page
Keep the same tone	If your ad is casual, make your landing page casual too
Use similar pictures	Use pictures on your landing page that look like the ones in your ad

Making It Easy for Users

To turn visitors into customers, make your landing page easy to use. Here's how:

Do This	Why It Helps
Keep it simple	A clean page is easier to understand
Use clear titles	Titles that match your ad help people know they're in the right place
Show what others say	Customer reviews build trust
Make it work on phones	Many people use phones to shop online

By doing these things, you can make sure people who click your ad find what they're looking for.

Here's how to match your ad to your landing page:

Ad Says	Landing Page Should Say
"Get 20% off your first buy"	"Welcome! Here's your 20% off for your first purchase"
"Free shipping on all orders"	"Free shipping on everything you buy"

When your ad and landing page say the same thing, people are more likely to buy from you.

10. Use Ad Extensions

Types of Ad Extensions

Ad extensions add extra info to your ads, making them more useful. Here are some common types:

Extension Type	What It Does
Sitelinks	Adds links to other pages on your site
Callouts	Shows key features like "Free Shipping"
Call	Lets people call you right from the ad
Location	Shows where your business is on a map
Price	Lists prices for your products or services

Making Ads Better with Extensions

To get good results from ad extensions:

Tip	How to Do It
Pick the right ones	Use extensions that fit your business and ad
Keep it short	Use few words to say what you need
Use action words	Tell people what to do, like "Learn More"
Try different options	See which extensions work best and use those

11. Test Different Ad Versions

Testing different ad versions helps you find what works best for your audience. By comparing two ads, you can make better choices and get more from your ad spending.

Why Testing Matters

Testing ads, also called A/B testing, lets you see which ad does better. This helps you:

Benefits of A/B Testing
Get more clicks and sales
Make ads that people like
Spend money wisely
Learn what your customers want

How to Test Your Ads

Follow these steps to test your ads:

1. Pick a goal: Decide what you want to improve, like getting more clicks.

2. Make a guess: Think about what might make your ad better.

3. Set up the test: Use a tool like Google Ads to make a new ad and show both to people.

4. Wait and watch: Let the test run for at least two weeks.

5. Look at the results: See which ad did better.

6. Use what you learned: Pick the better ad and make changes to your ads.

When you test ads, remember:

Testing Tips
Change only one thing at a time
Show the ads to enough people
Don't test during holidays

12. Keep Up with Platform Changes

Ad platforms change often. As a copywriter, you need to know about these changes to write good ads.

Recent Changes in Ad Platforms

Big ad platforms have made changes that affect how you write ads. Here's what's new:

Platform	New Features
Google Ads	Responsive Search Ads, Video Ads
Facebook Ads	New Targeting Options, New Ad Formats

These changes mean you might need to write ads differently.

Where to Learn About Ad Updates

To know what's new in ads, check these places:

Resource	What You'll Find
Google Ads Blog	New Google Ads features and tips
Facebook Ads Help Center	Facebook Ads updates and how to use them
AdEspresso	Tips for Facebook and Google Ads
Search Engine Journal	News about ad platform changes

Reading these will help you write better ads that work with the new rules.

To stay informed:

• Set up Google Alerts for ad news
• Watch online classes about ads
• Talk to other ad writers online

Conclusion

Key Points to Remember

Writing good ad copy that turns clicks into customers means knowing your audience and writing clear, eye-catching ads. Here are the main things to keep in mind:

Tip	What to Do
Know your audience	Find out what problems they have
Write good headlines	Make them stand out and easy to understand
Focus on benefits	Tell people how your product helps them
Use strong words	Pick words that make people feel something
Create urgency	Make people want to act quickly
Make ads work on phones	Many people use phones to shop
Use ad extensions	Add extra info to your ads
Test different ads	See which ones work best
Keep up with changes	Learn about new ways to make ads

Start Using These Tips

Now that you know these tips, it's time to use them. Don't worry if they don't work right away. Writing good ads takes time and practice. Here's what you can do:

Step	Action
1	Look at your current ads
2	Make new ads using these tips
3	Try out different ads to see what works

Keep working on your ads and you'll see better results over time. Start using these tips today to get more people to buy from you.

FAQs

How do you write an effective ad copy?

To write good ad copy:

Key Element	Description
Engaging headline	Catch attention quickly
Focus on benefits	Show how your product helps
Use emotion	Connect with readers' feelings
Solve a problem	Point out an issue, then fix it
Create urgency	Make people want to act fast
Clear call-to-action	Tell readers what to do next

Keep your writing short and easy to read. Speak directly to your audience's needs and wants.

What is a good copywriting formula that works?

The Problem-Agitate-Solve (PAS) formula is a simple way to write ads:

1. Problem: Point out something your customers struggle with

2. Agitate: Explain why this problem is bad and could get worse

3. Solve: Show how your product or service fixes the problem

Here's how to use PAS:

Step	What to Do	Example
Problem	Name a common issue	"Tired of slow internet?"
Agitate	Say why it's annoying	"Slow speeds waste time and cause stress"
Solve	Offer your solution	"Our fast internet saves time and reduces stress"

End with a clear next step, like "Sign up now" or "Learn more here."

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