Insights From The NativeNexus Blog.

Native advertising is evolving rapidly in 2024. Here's what marketers should focus on:

Trend	Key Points
Programmatic Native Ads	Automated placement, AI-driven targeting
AI Personalization	Tailored content, improved relevance
Video Native Ads	Higher engagement, seamless integration
Metaverse Advertising	Immersive experiences, virtual product placement
Privacy-Focused Ads	First-party data usage, transparency
Shoppable Native Ads	Direct purchasing, reduced friction
Audio Native Ads	Podcast integration, voice-activated content
Mobile-First Approach	Optimized for small screens, in-app placement
In-Game Advertising	Non-disruptive gaming experiences
Interactive Marketing	AR/VR experiences, gamification

To succeed:

• Use data-driven targeting
• Create mobile-optimized content
• Prioritize user privacy
• Measure performance regularly
• Experiment with new formats

Native ads in 2024 blend seamlessly with content, respect user privacy, and leverage new technologies to engage audiences effectively.

How Native Advertising Changed in 2024

Native advertising has changed a lot in 2024. New tech and changes in how people use the internet have made it different. Now, it's about fitting in better with what users want to see and do online.

Here are the main changes:

1. Programmatic native advertising: This uses computers to place ads automatically. It puts the right ads in front of the right people at the right time.

2. AI-driven personalization: This uses smart computer programs to look at user data. It then shows ads that match what each person likes.

3. Immersive ad experiences: These use new tech like AR and VR to make ads more fun and interesting.

Change	What it does	Why it matters
Programmatic advertising	Places ads automatically	Reaches the right people
AI personalization	Shows ads based on user likes	Makes ads more relevant
Immersive experiences	Uses AR and VR in ads	Makes ads more engaging

These changes help make native ads less annoying and more useful for users. They also help brands connect better with their audience. As a result, people are more likely to look at and interact with these ads.

For marketers, this means:

• Focusing on making ads that fit in naturally
• Using data to understand what users want
• Creating ads that are more like experiences than interruptions

1. Programmatic Native Advertising

What It Is and Why It's Good

Programmatic native advertising uses computers to place ads that fit in with other content. It puts the right ads in front of the right people at the right time. These ads look like they belong on the page, so people are more likely to read and share them. This can lead to more people visiting stores.

How to Do It Well

To make programmatic native ads work, marketers should:

• Know who they want to reach
• Make ads that look good and interest people
• Use computers to change ads based on how people react
• Make it clear that the content is an ad

Problems to Watch Out For

While these ads can work well, there are some issues:

• People might get tired of seeing too many ads
• Some worry about how their data is used
• It can be hard to make sure all ads are good when computers place them

How It Affects People

These ads can make people more interested because:

• They don't get in the way of what people are doing
• They fit in with what people are already looking at
• They show things people care about

This can make people more likely to click on ads and think well of brands.

Pros of Programmatic Native Ads	Cons of Programmatic Native Ads
Fit in with other content	People might see too many ads
Reach the right people	Privacy concerns
Can be changed quickly	Hard to check every ad
More people read and share	-

2. AI-Powered Personalization

What It Is and Why It's Good

AI-powered personalization uses smart computer programs to make ads that fit each person's likes and habits. This helps marketers show ads that people care about. Here's why it's good:

• Shows ads that match what people like
• More people click on and use these ads
• Saves time by making ads automatically

How to Do It Well

To use AI for personalized ads:

1. Use tools that look at how people use websites
2. Pick AI programs that can make many different ads
3. Try different ads to see which ones work best

Problems to Watch Out For

Using AI for ads can be tricky:

• People worry about how their information is used
• Ads might not feel real if they're too automatic
• It can be hard to set up AI programs

How It Affects People

AI-personalized ads can make people more interested because:

• They see ads about things they like
• The ads fit in with what they're already looking at
• They might share ads they find interesting

Pros of AI Personalization	Cons of AI Personalization
Shows relevant ads	Privacy worries
More people interact	Might feel less personal
Makes ads faster	Can be hard to set up

3. Video Native Advertising

What It Is and Why It's Good

Video native advertising puts video ads into websites and apps so they fit in well. This helps brands tell stories and show products in a way that people like. Here's why it's good:

• People watch and click on these ads more
• The ads don't get in the way of what people are doing
• More people finish watching these ads

How to Do It Well

To make good video native ads:

1. Make them short (15-30 seconds)
2. Match the ad to what people like
3. Use good-looking videos
4. Tell people what to do next (like visit a website)

Problems to Watch Out For

There are some issues with video native ads:

• People might get tired of seeing too many
• Different websites need different kinds of ads
• It can be hard to use people's data without making them upset

How It Affects People

Video native ads make people more interested because:

• They're more likely to share these ads
• They don't skip these ads as much
• They watch the whole ad more often

Good Things About Video Native Ads	Not-So-Good Things
Fit in well with other content	People might see too many
People watch and click more	Hard to make for different websites
More people share these ads	Might use too much of people's data
People watch the whole ad	-

4. Native Advertising in the Metaverse

What It Is and Why It's Good

Native advertising in the metaverse puts ads into virtual worlds in a way that fits in. These ads don't get in the way of what people are doing. Instead, they add to the fun. This makes people more likely to look at and remember the ads.

How to Do It Well

To make good native ads in the metaverse:

1. Make it fun: Create games or stories that teach people about your products.
2. Work with popular people: Team up with people who are well-known in the metaverse to talk about your products.
3. Make it look good: Make sure your ads look like they belong in the virtual world.

Things to Watch Out For

There are some problems to think about:

• It's hard to control where ads show up in such a big space.
• Young people might not know when something is an ad.
• Companies need to be clear about what's an ad to build trust.

How It Affects People

Native ads in the metaverse can make people more interested because:

• They're part of the fun, not something that stops the fun.
• People can do things with the ads, not just look at them.
• The ads feel like they belong in the virtual world.

Good Things About Metaverse Ads	Not-So-Good Things
Fit in with the virtual world	Hard to control where ads show up
People enjoy interacting with them	Young people might not know it's an ad
Feel like part of the experience	Need to be clear about what's an ad
Can be very creative	-

As more people use virtual worlds, native ads will become a big part of how companies talk to customers in new and fun ways.

5. Privacy-Focused Native Advertising

What It Is and Why It's Good

Privacy-focused native advertising uses data collected directly from users instead of from other sources. This type of advertising:

• Follows new privacy rules
• Uses information users give willingly
• Builds trust with customers
• Fits what people want: more privacy

People like brands that protect their information. This can make customers more loyal.

How to Do It Well

To make good privacy-focused native ads:

1. Use data from your own website or app
2. Follow privacy laws like GDPR and CCPA
3. Tell users clearly what information you collect and why
4. Show ads based on what content people are looking at, not their personal info

Problems to Watch Out For

There are some issues with this type of advertising:

• It's harder to target specific groups of people
• Privacy laws can be tricky and different in each place
• Brands need to find a balance between personalized ads and privacy

How It Affects People

Privacy-focused ads can make people more interested because:

• They feel their information is safe
• The ads still show things they care about
• They trust the brand more

Benefits of Privacy-Focused Ads	Challenges
Builds user trust	Harder to target specific groups
Follows new privacy rules	Complex privacy laws
Uses data users give willingly	Need to balance personalization and privacy
Can increase brand loyalty	Requires new ways of collecting data

People are more likely to click on and buy from ads that respect their privacy. This makes privacy-focused native advertising a good choice for brands in 2024 and beyond.

6. Shoppable Native Ads

What They Are and Why They're Good

Shoppable native ads let people buy things right from the ad without leaving the website or app. This makes shopping easier and fits in with what people are already looking at. Here's why they're good:

• More people buy things
• People like using them more
• Companies learn what people want to buy

How to Make Them Work Well

To make good shoppable native ads:

• Show products that fit with the website content
• Make sure they work well on phones
• Use clear buttons like "Buy Now" to get people to click

Things to Watch Out For

There are some problems with these ads:

• People might get tired of seeing too many
• They can be hard to set up
• People need to trust that it's safe to buy from the ad

How They Change How People Use Ads

Shoppable native ads make people more interested because:

• They can buy things quickly
• The ads feel like part of what they're already doing
• They can look at products in a fun way

Good Things About Shoppable Ads	Not-So-Good Things
Easy to buy things	People might see too many
Fit in with other content	Can be hard to set up
People like using them	Need to make sure they're safe
Companies learn what people like	-

In 2024, using shoppable native ads will be important for companies that want to sell more things and make their ads work better.

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7. Audio Native Advertising

What It Is and Why It's Good

Audio native advertising puts ads into things like podcasts and radio shows. These ads sound like they belong there. Here's why they're good:

• People listen to them more than regular ads
• They feel personal, like someone is talking just to you
• People remember them better

How to Do It Well

To make good audio native ads:

• Make sure the ad fits with what people are listening to
• Use people who sound friendly to read the ad
• Tell people it's an ad so they know

Things to Watch Out For

There are some problems with audio native ads:

• It can be hard to find the right people to listen
• The ads need to sound good, or people won't like them
• If people hear too many, they might get tired of them

How It Changes How People Listen

Audio native ads make people more interested because:

• They remember the ads better than other kinds
• They're more likely to want to buy things
• They start to like the brand more

Good Things About Audio Native Ads	Not-So-Good Things
People listen more	Hard to find the right listeners
Feel personal	Need to sound very good
People remember them	People might hear too many
Make people want to buy	-

In 2024, using audio native ads will be important for companies that want to talk to people in a way that feels natural and friendly.

8. Mobile-First Native Advertising

What It Is and Why It's Good

Mobile-first native advertising puts ads on phones in a way that fits in with other content. This is important because many people use their phones to go online. In 2022, companies spent $327 billion on mobile ads. These ads work well because:

• They look like part of the app or website
• People click on them more than regular ads
• Ad blockers often don't stop them

People click on these ads up to 40 times more than banner ads. This helps companies reach more customers.

How to Do It Well

To make good mobile-first native ads:

• Make ads look good on small screens
• Put ads where they fit naturally in apps or websites
• Create ads that people want to read or watch
• Use the same fonts and colors as the rest of the content

Things to Watch Out For

There are some problems with these ads:

• Too many ads can annoy people
• It can be hard to measure how well the ads work
• Ads need to match what people are interested in

How It Changes How People Use Ads

Mobile-first native ads make people more interested because:

• The ads fit in with what people are already doing
• They don't interrupt as much as other ads
• People are more likely to buy things from these ads

Good Things About Mobile-First Native Ads	Not-So-Good Things
Look like part of the app or website	Can be too many ads
People click on them more	Hard to measure success
Ad blockers don't usually stop them	Need to match user interests
Work well on phones	-

In 2024, as more people use phones to go online, these ads will become more important for companies trying to reach customers.

9. In-Game Native Advertising

What It Is and Why It's Good

In-game native advertising puts ads into video games in a way that fits the game world. These ads can be:

• Virtual billboards
• Branded items
• Products used in the game's story

This type of advertising is good because:

• It reaches many people (over 2.64 billion gamers worldwide)
• Players often like these ads more than regular ones
• Companies can show ads to specific groups based on age, location, and how people play

How to Do It Well

To make good in-game native ads:

• Make sure the ad looks like it belongs in the game
• Pick games that your customers like to play
• Use tools to see how well the ads are working and make them better

Things to Watch Out For

There are some problems with in-game native ads:

• They can cost a lot to make
• Not all players like seeing ads in games
• Some games have rules about what kinds of ads they allow

How It Makes Players More Interested

In-game native ads can make players more interested because:

• The ads feel like part of the game
• Players can sometimes use or win branded items
• Good ads can make players feel like they're part of a group

Good Things About In-Game Native Ads	Not-So-Good Things
Fit in with the game world	Can be expensive to make
Reach many gamers	Some players don't like them
Can target specific groups	Games may have ad rules
Players often like them	-

In 2024, as more people play games, these ads will be a big way for companies to talk to customers in a fun and natural way.

10. Experiential and Interactive Marketing Strategies

What They Are and Why They're Good

Experiential and interactive marketing lets people take part in brand experiences. These ads use new tech like AR and VR to make people feel like they're really there. This type of marketing:

• Gets people more interested
• Makes people like the brand more
• Helps sell more things

When people have fun with a brand, they remember it better and might buy from it later.

How to Do It Well

To make good experiential and interactive ads:

• Know who you want to reach
• Use new tech like AR and VR
• Make ads that people can play with
• Check how well the ads work

Problems to Watch Out For

There are some issues with these ads:

• They can cost a lot to make
• Not everyone can use the new tech
• People worry about their info being used

How It Makes People More Interested

These ads get people's attention because:

• They're fun to use
• People spend more time with them
• They stand out from other ads

Good Things About These Ads	Not-So-Good Things
People enjoy using them	Can be expensive
Make brands stand out	Not everyone can use them
People remember them better	Privacy concerns
Can lead to more sales	Need special tech skills

As more people want fun ads, companies will need to use these new ways to talk to customers.

How to Use These Native Ad Trends

Here's how to use the new native ad trends in your work:

1. Use Programmatic Advertising

Use computer programs to buy and place ads. This helps:

• Put ads in front of the right people
• Change ads quickly based on how well they work
• Make ads that fit what each person likes

2. Make Ads Work Well on Phones

Many people use phones to go online. To make good ads for phones:

• Make sure ads look good on small screens
• Use the same style as the app or website
• Don't use big pictures or too much text

3. Make Ads Fun to Use

Add things people can do in your ads, like:

• Quizzes
• Polls
• Games

This makes people pay more attention and remember your brand.

4. Be Careful with People's Information

People care about their privacy. To make good ads:

• Tell people how you use their information
• Follow the rules about data use
• Make ads that don't need lots of personal info

5. Check How Well Ads Work

Look at how your ads are doing:

• See how many people click on them
• Check if people buy things after seeing the ad
• Try different kinds of ads to see what works best

6. Work with Popular People

Team up with people who have lots of followers:

• Ask them to talk about your product
• Make content together that fits their audience
• Find small groups that like your product

Strategy	What to Do	Why It Helps
Use computers for ads	Place ads automatically	Reaches the right people
Make phone-friendly ads	Design for small screens	More people see and use the ads
Add fun stuff to ads	Include quizzes or games	People pay more attention
Be careful with data	Tell people how you use info	Builds trust
Check ad performance	Look at click and buy rates	Helps improve ads
Work with influencers	Make content together	Reaches new audiences

How to Check if Native Ads Work

To see if your native ads are doing well, you need to look at some numbers and use the right tools. Here's how:

Important Numbers to Watch

Number to Check	What It Means
Click-Through Rate (CTR)	How many people click your ad after seeing it
Conversion Rate	How many people do what you want (like buying) after clicking
Engagement Rate	How people interact with your ad (likes, shares, comments)
Viewability	If people actually saw your ad
Cost Per Action (CPA)	How much it costs to get a customer through your ad

Tools to Use

1. A/B Testing: Try different versions of your ad to see which one works best. Use computer programs to do this faster.

2. Analytics Tools: Use things like Google Analytics to see how your ads are doing. These tools show you how people use your ads.

3. Smart Computer Programs: Use programs that look at lots of information to understand how people go from seeing your ad to buying something.

Keep Making Things Better

Look at these numbers often and use the tools to make your ads better. Change your ads based on what you learn. This helps you make ads that people like more.

What to Do	Why It Helps
Check numbers regularly	See what's working
Use tools to understand data	Make better decisions
Change ads based on what you learn	Make ads people like more

Wrap-Up

As we look to 2024, native advertising will play a big role in digital marketing. Here are the main trends marketers should know:

Trend	What It Means
Programmatic Native Advertising	Computers place ads automatically
AI-Powered Personalization	Ads change based on what users like
Video Ads	More ads will use videos
Ethics and Transparency	Being clear about what's an ad
Interactive Experiences	Ads you can play with
Mobile-First	Making ads work well on phones
Voice Search	Ads that work with voice assistants

Key Points for Marketers:

1. Use computers to place ads: This helps reach the right people faster.

2. Make ads personal: Use AI to show ads people care about.

3. Use more videos: People like watching videos, so use them in ads.

4. Be honest: Tell people when something is an ad to build trust.

5. Make ads fun: Add things like quizzes or games to get people interested.

6. Think about phones: Many people use phones, so make sure ads look good on small screens.

7. Don't forget voice: As more people use voice search, make sure your ads can be found this way.

By using these ideas, marketers can make better native ads that people will want to see and use.

Do This	Why It Helps
Use AI and computers	Reach the right people
Add videos and games	Keep people interested
Be clear it's an ad	Make people trust you
Make ads work on phones	Reach more people
Think about voice search	Be ready for new tech

FAQs

What are the best native ad networks?

When picking a native ad network, it's important to look at what each one offers. Here are some top choices:

Network	What They Do Well
Native Platform	Has special tools to make ads work better
Engageya	Helps reach people who don't speak English
Revcontent	Lets people buy and sell ads in one place
MGID	Lets you choose which ads to pay for
Yahoo Gemini	Works with Google Ads and reaches many people in the USA, UK, and France

To pick the right network:

• Think about who you want to reach
• Look at what kind of ads they offer
• Check how well their ads work

Choose a network that fits what you need for your ads.

Related posts

• Native Advertising vs. Traditional Ads: Why the Subtle Approach Wins
• What is native advertising ?
• A Beginner’s Guide to Native Advertising: From Basics to Advanced Tactics